As distributors adapt to changing dynamics, CRM software has evolved to become much more than a tool for logging activity and tracking sales performance. A robust, user-friendly CRM platform empowers sales reps and your entire customer-facing team to be more efficient and proactive, improving customer engagement and profitability.
In this resource, we’ll discuss the key benefits of CRM software, the most important factors distributors should consider when evaluating solutions, how to improve user adoption, and how to maximize the impact of your CRM with battle-tested sales workflows.
