It’s all here. MDM’s latest research into the utilization of data analytics in distribution — including barriers, frequency, application areas, prioritization, planned investment and more.
The benefits of modern data analytics tools such as Customer Relationship Management (CRM), Business Intelligence (BI) software and Pricing Intelligence software are many. They take the guesswork out of decision-making. They provide real-time information at a time when speed is vital. They democratize data use across the organization and help distributors un-silo departments that were previously using disparate processes. They show distributors what their customers want — not just from a product demand standpoint, but how they want to buy it. That’s just for starters.
