Even before the global pandemic became our worldwide reality, leading distributors were attempting to move their inside sales teams from being reactive call-takers to hands-on sale-makers. For many distributors, simply transitioning to having an inside sales team that operates proactively versus reactively can make a world of difference. In this white paper, we explore the top sales challenges that wholesale distributors are facing in the digital age and show how they can shift over to a more meaningful, engaging sales model that’s focused on the customer.