Wesco Case Study
Wesco’s acquisition of Anixter in 2020 positioned the company atop the North American electrical supplies distribution market. This case study analyzes the key transformation levers Wesco has deployed across the dimension of growth, culture, digital and data to scale and innovate its value proposition.
$195.00
Table of Contents
Introduction: Wesco’s Path to Today ……………………………………………….. 3
Part 1: Wesco’s Scale and Value Proposition ……………………………………… 4
Part 2: Developing the Wesco Team and “Culture of Excellence” ………….8
Part 3: Digitize and Transform the Business ……………………………………..10
The Final Word ………………………………………………………………………………14
About the Author
John Gunderson is a highly recognized sales and marketing executive within B2B distribution. He has led teams responsible for digital transformation, market development, category/supplier management, profitability improvement, customer experience, customer penetration and analytics. John has more than 25 years of experience working across construction, industrial, electrical and high-tech distribution channels.
He is a senior leader at Dorn Group with more than 20+ year’s experience leading teams with companies such as Crescent Electric Supply Company, HD Supply Power Solutions, White Cap Construction Supply, Anixter/WESCO, Modern Distribution Management, and EIS-INC. You can reach John at john.gunderson@dorngroup.com.
About the Dorn Group
Since 1979 Dorn has partnered with leading B2B manufacturers and distributors to build end-user awareness and preference, world class marketing programs, and provide market-back insights and data that drive channel sales alignment. Dorn delivers well-informed operating insights to the table that help B2B distribution and manufacturing firms hit record-setting growth targets.
