Fastenal Case Study
This report examines Fastenal’s strategic pivots over the past ten years – digital, self-service, product mix, sales specialization and more – that have created one of the highest performing North American distributors as measured across most financial benchmarks.
$195.00
Table of Contents
Introduction: How Fastenal Made the ‘Big Pivot’ that Paid Big Dividends ………….. 4
Pivot 1: Fastenal’s Strategy Breaks the Branch-Dependent Model …………………….. 5
Pivot 2: Sales Specialization and Realignment Programs ………………………………….7
Pivot 3: Investments, Line Expansions & Digital Growth ………………………………….10
About the Author
John Gunderson is a highly recognized sales and marketing executive within B2B distribution. He has led teams responsible for digital transformation, market development, category/supplier management, profitability improvement, customer experience, customer penetration and analytics. John has more than 25 years of experience working across construction, industrial, electrical and high-tech distribution channels.
He is a senior leader at Dorn Group with more than 20+ year’s experience leading teams with companies such as Crescent Electric Supply Company, HD Supply Power Solutions, White Cap Construction Supply, Anixter/WESCO, Modern Distribution Management, and EIS-INC. You can reach John at john.gunderson@dorngroup.com.
About the Dorn Group
Since 1979 Dorn has partnered with leading B2B manufacturers and distributors to build end-user awareness and preference, world class marketing programs, and provide market-back insights and data that drive channel sales alignment. Dorn delivers well-informed operating insights to the table that help B2B distribution and manufacturing firms hit record-setting growth targets.
