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Rebranding Road Map
Increasing consolidation and channel blurring have sparked rebranding campaigns across distribution, shining light on the need for company leaders to be strategic in how they execute name changes and repositioning efforts.
This article includes:
- Reasons for rebranding
- Retaining legacy vs. starting over
- Steps for successful rebranding
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About the Author
Eric Smith
Senior Editor Eric Smith is an award-winning business journalist whose coverage focus includes economic news and insights, industry trends, M&A, and analysis of small businesses and public companies across the wholesale distribution marketplace. Reach him at eric@mdm.com or 720-207-0335.
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