Dell Computer Inc. seems to recognize the value of wholesaler-distributors in expanding its reach in the small and medium-sized business markets. The build-to-order computer giant will be working with Ingram Micro Inc. and Tech Data Corp. to target new customers in those markets, according to this article at itchannelplanet.com.
At first, Dell will provide the distributors with desktops and a few notebooks from its Vostro line, as well as some monitors and limited hardware warranties. Down the road, the computer-maker may expand the products offered through distribution.
Ingram Micro President Keith Bradley said in the article: "Two-tier distribution is the most effective and efficient way to get product to the SMB marketplace. It’s great to see a vendor such as Dell finally realize that."
Tech Data SVP of Marketing Joe Quaglia agreed: "To see that Dell is recognizing the value of distribution and the efficiencies and access to product in our model benefits us greatly."
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Dell Computer Recognizes Value of Selling Through Distributors
Dell Computer Inc. seems to recognize the value of wholesaler-distributors in expanding its reach in the small and medium-sized business markets. The build-to-order computer giant will be working with Ingram Micro Inc. and Tech Data Corp. to target new customers in those markets, according to this article at itchannelplanet.com.
At first, Dell will provide the distributors with desktops and a few notebooks from its Vostro line, as well as some monitors and limited hardware warranties. Down the road, the computer-maker may expand the products offered through distribution.
Ingram Micro President Keith Bradley said in <a ...
At first, Dell will provide the distributors with desktops and a few notebooks from its Vostro line, as well as some monitors and limited hardware warranties. Down the road, the computer-maker may expand the products offered through distribution.
Ingram Micro President Keith Bradley said in <a ...
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About the Author
Lindsay Young
Lindsay Young is the president of 3 Aspens Media, a B2B content strategy and marketing content firm that works with distributors to translate their offline expertise – online. She has more than 20 years of experience leading and producing online and print content for publications and businesses. She leads a team of 12 writers, client success managers, designers, marketing specialists and strategists to produce content that helps companies translate their benefits to key decision-makers. She was previously the editor of Modern Distribution Management.
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