December 20 2019
State of Distributor Marketing, Pt. 1: Combine Digital with Traditional Marketing to Grow the Revenue Pie
49
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The race to embrace digital marketing can put you in a strong position with clients, the MDM/Real Results Marketing 2019 State of Distributor Marketing survey shows, but dont elevate online efforts at the expense of traditionally profitable opportunities.
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There can be miles of mental and physical effort in the space between knowing you would be better off doing something and then actually adjusting your approach, changing your perspective to make it so. We tackle two such action items, marketing and cybersecurity, in the content of this final Premium issue of the year.
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Ransomware has evolved into a billion-dollar enterprise, affecting two-thirds of small to medium-size businesses in the past 12 months, the Ponemon Institute and Keeper Security reported in a recent study. Yet many in this group most often targeted by cybercriminals do not feel an imperative to make cybersecurity a priority. Blame it on the number of publicized attacks highlighting big companies, municipalities, or just about any organization in the healthcare sector and something even more prevalent: a false sense of security in data backup technology.
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Wholesale revenues, inventories and ratios from October 2019.
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Modern Distribution Management's monthly Industrial Inflation Index measures a cross-section of industrial supplies.
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MDM’s top news briefs from News briefs from December 11 – December 25, 2019.
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This is the PDF of this issue of Modern Distribution Management.
Are you a subscriber? Simply log-in to view this issue.
- Premium
The race to embrace digital marketing can put you in a strong position with clients, the MDM/Real Results Marketing 2019 State of Distributor Marketing survey shows, but dont elevate online efforts at the expense of traditionally profitable opportunities.
Subscribers should log-in to read this article.
- Premium
There can be miles of mental and physical effort in the space between knowing you would be better off doing something and then actually adjusting your approach, changing your perspective to make it so. We tackle two such action items, marketing and cybersecurity, in the content of this final Premium issue of the year.
Subscribers should log-in to read this article.
- Premium
Ransomware has evolved into a billion-dollar enterprise, affecting two-thirds of small to medium-size businesses in the past 12 months, the Ponemon Institute and Keeper Security reported in a recent study. Yet many in this group most often targeted by cybercriminals do not feel an imperative to make cybersecurity a priority. Blame it on the number of publicized attacks highlighting big companies, municipalities, or just about any organization in the healthcare sector and something even more prevalent: a false sense of security in data backup technology.
Subscribers should log-in to read this article.
- Premium
Wholesale revenues, inventories and ratios from October 2019.
- Premium
Modern Distribution Management's monthly Industrial Inflation Index measures a cross-section of industrial supplies.
Subscribers should log-in to read this article.
- Premium
MDM’s top news briefs from News briefs from December 11 – December 25, 2019.
