January 10 2019
State of Distributor Marketing, Pt. 2: Right People, Right Message
49
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In Part 1 of this series, we presented the results of an MDM survey about distributor marketing, focusing on the level of success they are currently having in their marketing efforts and to what extent they are deploying the various kinds of marketing vehicle (SEO, social media, e-mail, print and telemarketing). The overall trend we identified is that while distributors are slowly getting better at marketing, only a small portion (6 percent) can be classified as high performers. In Part 2 of the series, we explore two areas that distributors must improve on if they are to join that 6 percent and reap first-mover benefits.
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Who is responsible for creating preference for a product as well as for where the product is purchased? A new economic formula demands that we devote scarce resources to fewer partners.
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As we turn the page to 2019, many industry observers are offering predictions. Instead of following the crowd, however, David Gordon discusses some dynamics that are significantly affecting the electrical distribution channel.
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Confidence in distribution industry fundamentals appears sound for 2019, but with indicators for moderating growth, according to preliminary results of MDMs 2019 Industry Outlook Survey. Heres a sneak preview of survey highlights.
Subscribers should log-in below to read this article.
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The MDM Market Snapshot, based on data from MDM Analytics, includes market demand for Machine Tool Accessories in the U.S., plus the top end users by 6-digit NAICS.
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MDM’s top news briefs from News briefs from December 26, 2018 – January 10, 2019.
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This is the PDF of this issue of Modern Distribution Management.
Table of Contents:
- State of Distributor Marketing, Pt. 2: Right People, Right Message
- Commentary: Look Hard at Your Value in 2019. Seriously.
- 10 Channel Dynamics for 2019
- 2019 Outlook for Distribution
- Market Snapshot: Market Demand for Machine Tool Accessories
- MDM News Digest 4901
Are you a subscriber? Simply log-in to view this issue.
- Premium
In Part 1 of this series, we presented the results of an MDM survey about distributor marketing, focusing on the level of success they are currently having in their marketing efforts and to what extent they are deploying the various kinds of marketing vehicle (SEO, social media, e-mail, print and telemarketing). The overall trend we identified is that while distributors are slowly getting better at marketing, only a small portion (6 percent) can be classified as high performers. In Part 2 of the series, we explore two areas that distributors must improve on if they are to join that 6 percent and reap first-mover benefits.
Subscribers should log-in below to read this article.
- Premium
Who is responsible for creating preference for a product as well as for where the product is purchased? A new economic formula demands that we devote scarce resources to fewer partners.
Subscribers should log-in below to read this article.
- Premium
As we turn the page to 2019, many industry observers are offering predictions. Instead of following the crowd, however, David Gordon discusses some dynamics that are significantly affecting the electrical distribution channel.
Subscribers should log-in below to read this article.
- Premium
Confidence in distribution industry fundamentals appears sound for 2019, but with indicators for moderating growth, according to preliminary results of MDMs 2019 Industry Outlook Survey. Heres a sneak preview of survey highlights.
Subscribers should log-in below to read this article.
- Premium
The MDM Market Snapshot, based on data from MDM Analytics, includes market demand for Machine Tool Accessories in the U.S., plus the top end users by 6-digit NAICS.
Subscribers should log-in below to view this article.
- Premium
MDM’s top news briefs from News briefs from December 26, 2018 – January 10, 2019.
- Premium
This is the PDF of this issue of Modern Distribution Management.
Table of Contents:
- State of Distributor Marketing, Pt. 2: Right People, Right Message
- Commentary: Look Hard at Your Value in 2019. Seriously.
- 10 Channel Dynamics for 2019
- 2019 Outlook for Distribution
- Market Snapshot: Market Demand for Machine Tool Accessories
- MDM News Digest 4901
Are you a subscriber? Simply log-in to view this issue.
