August 25 2011
Volume 41, Issue 16 - How to Analyze Your Marketing Claims
41
16
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This is the pdf of this issue of Modern Distribution Management. Apply the full $34.95 pay-per-view cost of this issue toward an annual subscription, which includes two issues a month plus access to more than eight years of online archives and market data. Call 1-888-742-5060 or email info@mdm.com to subscribe. Subscribers log-in to download this issue.
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When it comes to positioning and messaging, the overwhelming majority of distributors in a recent MDM survey featured in the July 25 issue say they value similar things: product selection, training and technical support capabilities, among others. But when their websites are put to the test, online messaging on those important attributes often fails.
In this article, part two of a two-part series, Jonathan Bein, Ph.D,and Rob Kelley, CFA, of Real Results Marketing explore the gap between the value and the message and how distributors …
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Data-free planning limits the ability of salespeople to fully target and exploit customer potential.
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Demand for environmentally friendly products has continued to grow over the past couple years, even as the general economy has remained stagnant. But in some sectors there is still hesitation when it comes to making the “philosophical change” necessary to take advantage of the opportunity and to build out the capability to profit from it.
The focus on using more environmentally friendly products – particularly chemicals – has become more pronounced in recent years. While consumer interest drove much of the development early on, commercial and industrial interest has also risen …
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The janitorial and sanitation supply sector has become a popular target for distributors from other sectors looking to expand into adjacent markets.
“Its a natural extension of their product offerings that allows these …
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Modern Distribution Management’s Industrial Inflation Index measures a cross-section of industrial supplies.
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Sales and inventories data for wholesaler-distributors in June 2011.
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News briefs from Aug. 11-Aug. 25, 2011
- Premium
This is the pdf of this issue of Modern Distribution Management. Apply the full $34.95 pay-per-view cost of this issue toward an annual subscription, which includes two issues a month plus access to more than eight years of online archives and market data. Call 1-888-742-5060 or email info@mdm.com to subscribe. Subscribers log-in to download this issue.
- Premium
When it comes to positioning and messaging, the overwhelming majority of distributors in a recent MDM survey featured in the July 25 issue say they value similar things: product selection, training and technical support capabilities, among others. But when their websites are put to the test, online messaging on those important attributes often fails.
In this article, part two of a two-part series, Jonathan Bein, Ph.D,and Rob Kelley, CFA, of Real Results Marketing explore the gap between the value and the message and how distributors …
- Premium
Data-free planning limits the ability of salespeople to fully target and exploit customer potential.
- Premium
Demand for environmentally friendly products has continued to grow over the past couple years, even as the general economy has remained stagnant. But in some sectors there is still hesitation when it comes to making the “philosophical change” necessary to take advantage of the opportunity and to build out the capability to profit from it.
The focus on using more environmentally friendly products – particularly chemicals – has become more pronounced in recent years. While consumer interest drove much of the development early on, commercial and industrial interest has also risen …
- Premium
The janitorial and sanitation supply sector has become a popular target for distributors from other sectors looking to expand into adjacent markets.
“Its a natural extension of their product offerings that allows these …
- Premium
Modern Distribution Management’s Industrial Inflation Index measures a cross-section of industrial supplies.
- Premium
Sales and inventories data for wholesaler-distributors in June 2011.
- Premium
News briefs from Aug. 11-Aug. 25, 2011
