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The role of distributors is changing, says Guy Blissett, wholesale distribution lead for IBM Corp. and author of The National Association of Wholesaler-Distributors’ 2013 edition of Facing the Forces of Change: Reimagining Distribution in a Connected World. New technologies and ways of leveraging them to engage with customers and supply chain partners are emerging every day. While today’s environment can be daunting, Blissett says, it’s also full of opportunity.

This interview includes Blissett's take on:

• New technologies distributors should be watching
• How new technologies can be used in distribution for a competitive advantage
• The importance of innovation

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