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Selling-to-next-Generation

You may have tailored your office culture and training processes to accommodate more millennials in the workplace, but have you considered how you’re selling to the next generation? More millennials are in B2B buying positions, and they shop and buy differently than preceding generations. This article examines those changes and how to adjust to meet these new demands.

This article includes:

  • How to identify your customer demographics
  • How to shift your sales approach
  • Why hiring millennials helps you to reach them

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  • How to Navigate Key HR Issues in 2017
  • A Growing Competitive Threat
  • MDM Interview: Winsupply’s Winning Formula
capitalism-slider

With questionable business practices making headlines, capitalism has gotten a bad rap with millennials. Rick Schwartz, chairman of Winsupply and outgoing chairman of NAW, advises that it’s up to businesses to change that perception – or put the future of the U.S. economy in peril.

This article includes:

  • Why capitalism seems to be a bad word
  • Why it’s not
  • Who is responsible for change

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  • Top Trends for 2017
  • Why Field Sales Must Evolve: The Gorilla in the Room
  • MDM-Baird Distribution Survey: Revenues Slump; Enthusiasm Rules
QandA-Essendant

Two years ago, Essendant rebranded from United Stationers to align its businesses under one operating platform and better position itself in a crowded marketplace. At the company’s show for suppliers and customers earlier this month in Las Vegas, NV, Bob Aiken, president and CEO, and Keith Dougherty, senior vice president of merchandising, inventory and pricing for office and facilities, spoke with MDM Associate Editor Eric Smith about the company’s recent strategic decisions.

This article includes:

  • An overview of Essendant and its offerings
  • The company's top goals as it enters foodservice sector
  • The company’s refocused brand positioning

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • The Evolving Role of Master Distributors
  • A Growing Competitive Threat
  • MDM Interview: Winsupply’s Winning Formula

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