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MasterDis

Like many functions in the realm of distribution, the role of a master distributor has become increasingly complex as lines continue to blur and end-user expectations force channel partners to rethink traditional models. Wholesalers are uniquely positioned to grow if they can figure out how to be more, says Consultant Mike Marks.

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man holding tablet with pie chart in warehouse

There are well-known quick fixes an inventory management solution can bring to a distributor, such as cutting back on disappearing products or eliminating user error from incorrectly typed SKUs on a manual tracking spreadsheet. But the data available from inventory management platforms can also present a long-term strategic opportunity in the form of improved demand planning, exposure of costly trends and even visibility into competitors share of customer spend.

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