Mfg, Distribution SaaS Provider Advantive Makes 2 Deals - Modern Distribution Management

Mfg, Distribution SaaS Provider Advantive Makes 2 Deals

Advantive's latest acquisitions, ParityFactory and VeraCore, focus on the foodservice and logistics industries, respectively.
Advantive logo

Tampa, Florida-based manufacturing and distribution software provider Advantive has made two acquisitions, ParityFactory and VeraCore, the company announced May 23. Financial details were not disclosed for either transaction.

Based in Seattle, ParityFactory is a food and beverage manufacturing software solution that prioritizes food safety. ParityFactory is the only warehouse management system (WMS) and manufacturing execution system (MES) purpose-built for food and beverage manufacturers, according to a news release, and helps those manufacturers automate their tracing and inventory.

“We pride ourselves on helping food and beverage manufacturers create safer products, more efficiently,” ParityFactory CEO Sean Clemmons said in the release. “In an industry with tight manufacturing standards, Advantive’s mission-critical software will allow us to further help food and beverage manufacturers to adapt to evolving compliance requirements and regulations while driving greater value and profitability.”

Farmington, Connecticut-based VeraCore is a “software-as-a-service” (SaaS) and warehouse management provider for fulfillment companies and third-party logistics providers. VeraCore’s software solutions allows those companies to manage all aspects of their clients’ fulfillment programs, according to the release.

“Our roots have always been grounded in fulfillment, and joining Advantive makes those roots even stronger,” VeraCore CEO Garrett Lunden said in the release. “We believe in pushing the boundaries of better fulfillment to make the lives of 3PLs easier. Joining Advantive gives our customers access to even more tools, technology, and solutions that do just that.”

“Both VeraCore and ParityFactory align well with our continued focus on specialty manufacturers and distributors,” Advantive CEO Benoit de la Tour said in the release. “Our goal is to transform the manufacturing and distribution lifecycle – optimizing resources and eliminating inefficiencies. These acquisitions are the next step in reaching that goal.”

Related Posts

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

2

articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events

1

article
left

You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!