It’s easy to say distributors are more than middle men in the sales process. They are there to provide product when customers want it, where customers want it and how customers want it, right? But what is the real value distributors provide? Last week, MDM, in partnership with Grant Thornton, hosted a Webcast examining the threat of disintermediation (or the act of cutting distributors out of the sales process). In that event, the question was raised: Has technology changed what we have traditionally thought value to mean?
Subscribers should log-in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- Differentiate to Combat Disintermediation
- 2014 State of Distributor Marketing: Distributor Marketing Shifts to Digital
- Disasters Can – and Will – Happen
To access this page, you must purchase MDM Premium Subscription, MDM Premium Subscription – Monthly or MDM Premium Subscription – Annually.
