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Can Grainger make it up on volume or is the distributor’s strategy the start of a race to the bottom on price?

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Is the distributor’s strategy the start of a race to the bottom on price?

graingers_pricing_solution

Grainger is often recognized as a leader when it comes to distribution e-commerce, but the company recently recognized that its high list prices might be deterring potential customers from becoming buyers. MDM Editor Jenel Stelton-Holtmeier spoke with CEO D.G. Macpherson and Geoff Robertson, vice president, global digital business and innovation, at the 2017 Grainger Show in Orlando, FL, about the company’s strategy for addressing its e-commerce challenge.

This article includes:

  • The pricing dilemma
  • Overcoming e-commerce barriers
  • The "high-list, less-discount model"

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