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This is Part 2 of an interview with David Pugh, CEO of industrial distributor Applied Industrial Technologies. In this piece, Pugh talks about new markets, fluid power, e-commerce, integrated supply and the impact of the recession on channel relationships. Find Part 1 of this interview here.
 
MDM: You have made some key acquisitions in the fluid power segment. How does that fit into your growth plans going forward?
 
David Pugh: We started our fluid power growth in the mid-‘90s. I am not sure we truly understood the business when we headed into it because we pictured it to be a lot like bearing and power transmission. The manufacturers supplying the industry have a different mindset with regard to how they use distribution and how they authorize distribution. That was an eye-opener for us.
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MDM Editor Lindsay Konzak sat down with David Pugh, CEO of $1.9 billion Cleveland, OH-based industrial distributor Applied Industrial Technologies, at the annual National Association of Wholesaler-Distributors meeting January in Washington, D.C. Applied recently reported sales for the second quarter ended Dec. 31, 2009, were down 11 percent to $446.3 million from the same period last year.
 
In Part 1 of this interview, Pugh discusses how Applied is responding to current economic and market conditions. Part 2 of this interview will appear in the Feb. 25, 2010, issue of MDM.

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