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In a July survey, MDM asked readers about their perceptions and experiences selling through the Amazon Business Marketplace, a follow-up to a first quarter survey and analysis of the impact of Amazon Business on distribution sectors. More than 300 respondents shared their opinions and experiences (see end of article for survey details). The qualitative and quantitative data reveal both optimism and hesitation about doing business with a company many distributors see as a competitor.
This article includes:
- Amazons B2B Buildout
- Survey Says: Amazon Brings Customers
- Mechanics of Selling on AB
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Does this mean the company is more an industry ally vs. a competitor?
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Company reports growth in Amazon Business, which now ships to customers in more than 70 countries.
In this special issue, we provide an analysis of the cash-generating business model that fuels Amazons growth, stock valuation and marketplace strategy. We feel it is critical for distributors to understand how Amazon is dependent on skyrocketing revenue as well as the potential impact on its marketplace sellers when that growth slows down.
This article includes:
- Fulfillment by Amazon
- Disintermediation Risks
- Implications for Distributors
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- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
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Amazon Business wasn't always the 800-pound gorilla in B2B distribution.
Amazon Business is rapidly making headway in B2B distribution, but you wouldnt know it by the reaction of many distributors. While the retailpocalypse has been in full swing for a few years now, most distributors show little concern about its B2B equivalent what MDMs Ian Heller calls the wholesalepocalypse. This article reviews Amazons model, evolution in B2B distribution, and metrics to gauge the threat posed by Amazon to your business.
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- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
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In part 1 of this MDM exclusive interview, Prentis Wilson, Vice President of Amazon Business, shared his thoughts on the value proposition of Amazon Business, its current focus and the polarized view many distributors and suppliers have for the company’s market position. In part 2, he discusses ways Amazon is appl;ying technology to streamline the procurement process for customers. A complete version of this interview is available on MDM’s new podcast series, Disrupting Distribution (see end of this article for how to subscribe to MDM’s podcast programs).
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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
To access this page, you must purchase MDM Premium Subscription, MDM Premium Subscription – Monthly or MDM Premium Subscription – Annually.
Distributors are polarized when it comes to Amazon.
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- Top Trends for 2018
- When Good Distributors Do Bad Branding
- Key Drivers for E-commerce Demand
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