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CEO: Strategy has to reflect the ‘realities of the world.’
A global business requires the flexibility to respond to regional needs while acting as a unified company – all in an effort to serve the customer. Associate Editor Jenel Stelton-Holtmeier spoke with Erik Fyrwald, president and CEO of Univar, about how the chemistry distributor builds on its global expertise while maintaining a focus on the differences in each of its markets.
This article includes:
- The challenge of bringing global strategies into unique markets
- The benefits of being owned by private equity
- Growth opportunities for the distributor & why it is focused on fracking
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