Many distributors are starting to feel skewered by the challenges posed by online competitors.
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A new systematic approach for distributors looking to grow and compete in the digital landscape
Distributors have been through cycles of challenge and response before, but change is different in the digital age. Past challenges came from industry insiders with game-changing business models built around leveraging scale and removing redundancies across the value chain. Examples include big-box retailers, high-share consolidators, integrated suppliers, disintermediators and vertical integrators. The challenge for distributors was real, but the changes were familiar. New rules of competition emerged, but the fundamental roles of manufacturers, distributors and customers remained.
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Has widespread disruption reached wholesale distribution?
Distributor partners with GlobalShopex to add international e-commerce and shipping options.
Distributor e-commerce reached a remarkable tipping point in 2017: The percentage of distributors deriving more than a tenth of total revenues from e-commerce grew from 34 to 41 percent. In this article, we explore additional findings around the channels distributors use to drive e-commerce demand as well as their satisfaction with the returns on their e-commerce investments.
This article includes:
- Stronger Marketing Effectiveness
- Spending Rank by Marketing Vehicle
- Satisfaction with E-Commerce Investments
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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
A remarkable tipping point took place in 2017distributor e-commerce as a percentage of revenues shifted significantly, based on the seventh annual MDM distribution e-commerce survey conducted with Real Results Marketing.
This article includes:
- Key Trends
- B2B e-commerce forecast
- E-commerce priorities
Subscribers should log in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
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