In this blog series, MDM will periodically mine its archives to bring you insights from some of our most popular Premium articles.
Latest In eCommerce
The wholesale distribution industry is making the transition to e-commerce, but it is doing so slowly. Early adopters of transaction-enabled websites are not only positioning themselves well for the future but are also gaining a competitive advantage in the shorter term. This article is drawn from a white paper based on research conducted by Modern Distribution Management (MDM) and sponsored by BigCommerce. To request a copy of the full report, use the link provided at the end of this article.
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Many distributors are starting to feel skewered by the challenges posed by online competitors.
A new systematic approach for distributors looking to grow and compete in the digital landscape
Distributors have been through cycles of challenge and response before, but change is different in the digital age. Past challenges came from industry insiders with game-changing business models built around leveraging scale and removing redundancies across the value chain. Examples include big-box retailers, high-share consolidators, integrated suppliers, disintermediators and vertical integrators. The challenge for distributors was real, but the changes were familiar. New rules of competition emerged, but the fundamental roles of manufacturers, distributors and customers remained.
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Has widespread disruption reached wholesale distribution?
Distributor partners with GlobalShopex to add international e-commerce and shipping options.
Distributor e-commerce reached a remarkable tipping point in 2017: The percentage of distributors deriving more than a tenth of total revenues from e-commerce grew from 34 to 41 percent. In this article, we explore additional findings around the channels distributors use to drive e-commerce demand as well as their satisfaction with the returns on their e-commerce investments.
This article includes:
- Stronger Marketing Effectiveness
- Spending Rank by Marketing Vehicle
- Satisfaction with E-Commerce Investments
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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
A remarkable tipping point took place in 2017distributor e-commerce as a percentage of revenues shifted significantly, based on the seventh annual MDM distribution e-commerce survey conducted with Real Results Marketing.
This article includes:
- Key Trends
- B2B e-commerce forecast
- E-commerce priorities
Subscribers should log in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
Readers couldn’t get enough of what was happening at Grainger in 2017.
Differentiating beyond your site's e-commerce platform will demonstrate your value.
An eye-opening look at what happens when the online experience is transferred to real life.
Get noticed by infusing your site with fresh, original, expert content.
Grainger, e-commerce dominate our latest most-read list.
Ace has been collaborating with the e-commerce startup since 2016.
Annual e-commerce survey shows companies benefit from range of marketing tools.
President: Technology provides "defense against any threat Amazon or otherwise"
Online retailer's booming presence now affects your company.
Ignore the 'Amazon Experience' to zero in on what works for you.
Gamut.com soft launched in early May targeting engineers and maintenance.
