One of the sessions at the ISA22 event centered on the topic of omnichannel and what it means today — which goes far beyond just having an e-commerce presence. Here’s the key takeaways from that session and their applications.
Latest In eCommerce
The annual event resumed in person this week in Virginia, with 200 industry leaders discussing life in a post-pandemic world, near-term outlooks and building online sales platforms.
B2B payments and net-term financing capabilities are a prime example of a 'timely, sexy' feature that can drastically accelerate digital growth.
Shift7 Digital CEO Andrew Walker explains why the "product, product, product" mentality won’t take your distribution website to the next level.
Whether an Amazon-style fast-shipping and delivery experience is necessary in B2B e-commerce may depend on who you ask.
E-commerce data may be more important than products you sell. Why? For one, your troves of data are helpful to manufacturers and customers.
FleetPride executives say digital, customer-focused service plans are tailor made for distributors looking to buck pandemic trends and are key features of their recently launched enhanced e-commerce solutions.
Texas-based truck and trailer part distributor says new site allows customers to search more than 176,000 products .
It’s clear that sellers overvalue an in-person/high-touch customer experience and undervalue online features important to today’s buyers.
Panelists discuss headless versus full-stack e-commerce solutions — including what these terms even mean — on the latest MasterB2B “un-webinar” from Andy Hoar and Brian Beck.
In a recent MDM webcast, Mike Marks explains how, when it comes to meeting customers’ needs, a distributor is better equipped than a $25 billion giant.
As platform strategy 101 tells us: the technology is a commodity. The power is in the network. As a result, Applico is seeing two types of marketplace technology providers: SaaS (software as a service) and, more recently, MaaS (marketplace as a service).
While e-commerce platforms and marketplaces aren’t new, the pandemic is fueling the need for distributors to take a harder look at them. The latest MDM webcast featured Zoro's Tracy Buelow breaking down how distributors can have a successful presence online.
On January’s fourth-quarter earnings call, Fastenal CEO Dan Florness and CFO Holden Lewis pulled back the curtain on how they view the company’s diminishing role of physical branches.
Three of MDM’s five most-read blogs published last month focused on e-commerce and digital, while the tenuous economic situation plus Ferguson’s 2021 forecast also grabbed readers’ attention.
Here are the Top 10 (plus one) digital commerce enhancements you can make to successfully navigate the post-COVID-19 environment.
Many distributors are under the assumption that if they load a bunch of content onto their website and/or into one-off marketing emails, they’ve done their job. But such a Create It and They Will Come strategy can be a waste of time and resources.
Many distributors are under the assumption that if they load a bunch of content onto their website and/or into one-off marketing emails, they’ve done their job. But such a Create It and They Will Come strategy can be a waste of time and resources.
And other critical reasons why e-commerce investment is the smart choice for nearly all distributors, from Channel Marketing Group's David Gordon.
How owning customers’ attention and their data pays off big for the massive e-commerce site.
