Social media has helped bridge the gap between customers and new products.
Latest In eCommerce
To satisfy today’s customer, you have to be prepared to do business through all channels.
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Adopt or adapt what makes competitors or new technologies tick to your advantage.
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Every marketer in industrial and commercial markets should pay close attention to what Amazon is doing. But don’t let them drive your strategy. Don’t give them the keys to your strategy; don’t even let them near your strategy. They have the resources to do well enough on their own without your help. And yet, that is exactly what is happening on a widespread basis today.
If you sell through an Amazon Webstore platform, as many distributors do, you are providing …
Respondents to the MDM-Baird Distribution Survey aren’t seeing major effects from the launch of the online industrial product platform.
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Multichannel model keeps Grainger competitive with customers of all sizes, Grainger CFO says during presentation.
What every distributor should think about when they think about e-commerce.
Channels are shifting thanks to convergence, product technology and e-commerce.
The new e-commerce website offers information on more products than in the print catalog.
Distributors should view their websites as a tool that can make it easier to do business with them.
The second annual MDM Distribution E-Commerce Survey conducted with Real Results Marketing revealed several key trends:
- E-commerce revenue as a percent of overall revenue is rising relative to last year’s survey.
- The primary objectives among distributors for e-commerce are acquiring new customers, growing wallet share with existing customers and improving website usability.
- Respondents express mixed satisfaction with much of the functionality on their own e-commerce websites.
- Nearly 30 percent of companies that responded have a mobile device-optimized e-commerce solution. An additional 20 percent are implementing such a solution in the next 12 months.
- Grainger is still overwhelmingly considered to have the best website by its competitors.
E-commerce revenue as a portion of total revenue has grown significantly in the past year through the growth of existing e-commerce sites, as well as …
This article is part of the MDM series: The Shifting Competitive Landscape.
E-commerce in distribution is no longer just “nice to have”: It’s “need to have.” And the proliferation of e-commerce as an essential part of doing business – from the simplest forms to complex systems – has changed how some distributors view the market. This article examines the impact of e-commerce on the wholesale distribution channel.
There’s general consensus in the business-to-business space that e-commerce is now a “need-to-have” platform as opposed to just “nice-to-have.” Acceptance and adoption of e-commerce in distribution has grown over the past three years, but today’s e-commerce – and the role e-commerce plays in distribution – is different.
Today’s e-commerce platform goes beyond placing orders online,
A generational shift is contributing to the increasingly rapid adoption of three technology trends.
In recent presentation, Airgas admits it’s behind, but says it has aggressive plans to update its current platform & build out a new one.
Graingers multichannel model lets customers be served the way they want to be served, according to Court Carruthers, Grainger U.S. president. He was speaking at the $8.1 billion distributors recent annual analyst meeting, available at grainger.com.
And it has allowed the distributor to adapt to changing economic conditions, Carruthers said.At the annual meeting, Graingers leaders provided an update on Graingers growth drivers, homing in on the concept of …
