Google fails to gain traction in the distribution space with e-commerce platform for suppliers.
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This article is a part of MDM's 2014 Distribution Trends Report. The article analyzes the impact that e-commerce is having on the industry, and how companies are adapting to what online buyers want while improving their own online interfaces.
The annual report was researched and written by MDM editors based on interviews with dozens of wholesaler-distributors, as well as industry experts and manufacturers. MDM also conducted a survey of its readers to uncover the trends outlined in this report.
The full report is available to download in PDF format to MDM Premium subscribers. Subscribe below for full access. Or log-in if you are already a subscriber.
Trends outlined in the 2014 report include:
- Leaving Economic Uncertainty Behind
- Connecting the Dots Online and Offline
- Need for Access Whenever, Wherever, However Drives Mobile Adoption
- Avoiding Information Overload Essential with Analytics
- Making the Case for Millennials in Distribution
- Training, Technology Take Front Seat in Employee Retention Strategies
- Better Inventory Management Through Data, Collaboration
- Distributors Seek More Complete Strategy for Vending
- Private Equity Consolidating Markets
- A More Practical Approach to Product Expansion
- Trend Snapshots for 13 Sectors
The report also includes the following case studies and interviews:
- 2014 MDM Market Movers
- Engman-Taylors Cost-Saving Teams
- Capitol Coffees Proactive Problem-Solving
- Redwood Plastics Online Success Story
- MDM Market Leader Profiles
- DGI Supply: Building on the Core
- F.W. Webb Takes Diverse View of Market
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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- The State of Analytics in Distribution: 2014
- The Shifting Competitive Landscape in Distribution
- Redefining Competitive Advantage
The third annual MDM distribution e-commerce survey found that distributors’ e-commerce revenue as a percent of overall revenue is rising. But while distributors are increasingly using multiple vehicles to drive demand online, they have not yet effectively integrated tools such as marketing automation and paid search into their efforts. This article looks at how distributors approach demand generation online and ways they can improve the weakest links, as revealed by the survey.
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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- The 2014 State of E-Commerce in Distribution, Part 1
- Special Report: The Industrial Vending Boom
- Behind Grainger's E-Commerce Strategy
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To be successful online you need to create your website for your customers not you.
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The third annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed several key trends:
- E-commerce revenue as a percent of overall revenue is rising relative to last year’s survey.
- The primary objectives among distributors for e-commerce remain acquiring new customers, growing wallet share with existing customers and improving website usability.
- Mobile deployments are growing rapidly.
This article examines the results of the 2014 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2 will look at best practices for distributor e-commerce marketing, data management and operations.
Subscribers should log-in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- Strategies for Private Label Success
- Special Report: The Industrial Vending Boom
- Behind Grainger's E-Commerce Strategy
E-commerce revenues for wholesaler-distributors grew 6.1% from 2011 to 2012.
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