B2B websites must provide similar service, ease of navigation as sites like Amazon, Target.
Latest In eCommerce
President: We need to 'understand the digital body language' of the customer.
B2C and B2B customers require different things from e-commerce websites.
Focused effort can pinpoint deficits, transform e-commerce presence.
Customers can't buy what they can't find.
If your customers aren’t asking you for more of something – whether it’s products or services – you are in a distinct minority. In the latest MDM/Baird Distribution Survey, nearly 90 percent of respondents are figuring out how to meet new customer demands. Should you invest in technology or people? Or both? Where do you cut to free up resources to meet the new expectations? Because ultimately it comes down to that question of resources.
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- 3Q2014 MDM/Baird Distribution Survey
- Third Quarter 2014 Pricing Trends Report
- 3Q2014 Financial Metrics & Trading Multiples
Corporate customers now seek an online experience similar to the business-to-consumer model, and distributors must adapt their e-commerce approach accordingly if they hope to increase conversion rates and customer retention. Michael Nagrant, principal consultant, Codifyd Inc., details why this is important and how it can be achieved in the recent MDM Webcast, 7 Key Investments Distributors Should Make to Grow Online Revenue. This article is an exclusive summary of the webcast, which is available on-demand and on DVD at mdm.com/7Investments.
Nagrant discusses:
- Why static sites aren't enough
- The importance of product categorization
- Where distributors should focus their investments
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- 2014 State of E-Commerce in Distribution
- Making Money With Smaller Customers
- Operations as a ‘Lever for Innovation’
New site replaces an outdated system and improves functionality for customers.
Systems must be in place when embracing new technology.
Distributors that lack a digital strategy can find themselves falling behind their competitors as e-commerce and other digital platforms become more important to customers. Linda Taddonio of InsiteCommerce discusses the need to develop a digital strategy and ways to jumpstart the development of that strategy in the recent MDM Webcast, Navigating the Digital Landscape for Distribution.
This article includes:
- Why distributors are facing technology deficits
- Steps for conducting a digital boot camp
- How to create a digital innovation team
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CEO: E-commerce sales continue to grow for both B2B and B2C business
To thank you for your business and add value to your MDM Premium subscription, MDM offers bonus content each month exclusively to premium subscribers.
This month we feature a transcript of Fighting Disintermediation: How Distributors Develop, Deliver and Measure Value, an MDM Webcast from September 2014 created in partnership with Grant Thornton.
Get the results from a survey conducted earlier this year on how distributors are fighting the threat of disintermediation and expert thoughts on the best ways to continue to differentiate your business.
This content is exclusively available as bonus content to MDM subscribers. Log-in below to download the PDF of this month's report.
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Americas Group President: Online competition is 'incredibly competitive,' but it's more than just Amazon.
A good database will tie products to order systems and inventory management systems.
To thank you for your business and add value to your MDM Premium subscription, MDM offers bonus content each month exclusively to premium subscribers.
This month we feature a list of ways Amazon and AmazonSupply.com have impacted how distributors approach their markets.
See what distributors and industry experts have to say about how you can compete in the new market and beat AmazonSupply.
This content is exclusively available as bonus content to MDM subscribers. Log-in below to download the PDF of this month's report.
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New free app will offer the 2014/2015 product catalog.
Technology has become an integral part of doing business today. But it’s also changing how salespeople do their jobs.
This article includes:
- Why omnichannel or multichannel strategies should consider salespeople, not just customers
- The impact technology has on the role of the salesperson
- How technology is being used in sales
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- Disruptive Technologies: The Rise of Robots in Distribution
- Zandi: Economy to Pick Up Through 2015
- Commentary: Dont Invest in Technology for Technologys Sake
Theres a huge opportunity online, distributor says in 7 Minutes With interview.
