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This article is part of MDM's 2016 Distribution Trends Special Issue.

It used to be that the largest distributors were the biggest threats to small ones. Their ability to outspend other players in technology and growth allowed them to eat up market share across geographies, but new technology and customer expectations have changed the competitive landscape.

This article includes:

  • How technology is growing the reach of smaller distributors
  • Innovative supply chain solutions that grow market share
  • Other strategies distributors are using to gain competitive advantage

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Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.

2016TrendsIncreaseROIwithTech

This article is part of MDM's 2016 Distribution Trends Special Issue.

Companies that dont have the right technology in place or dont optimize their current capabilities are leaving dollars on the table. But a renewed focus on getting the most out of existing systems can yield numerous benefits.

This article includes:

  • Ways to optimize existing technology
  • Benefits of improving current systems
  • The importance of viewing technology as an evolution

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.

2016TrendsMarketing

This article is part of MDM's 2016 Distribution Trends Special Issue.

Although marketing has grown in importance for distributors over the last year, most dont realize the crucial role it plays in gaining a competitive advantage.

This article includes:

  • How distributors are using strategic marketing to differentiate
  • Key marketing investments to stay competitive
  • Marketing challenges and tips to overcome them

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.

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To thank you for your business and add value to your MDM Premium subscription, MDM offers bonus content each month exclusively to premium subscribers.

This month we feature a bonus article on how to prepare for the arrival of next-gen disruptors – those still-unknown companies harnessing the technology that will threaten traditional wholesale distribution channels. Associate Editor Eric Smith shares highlights from a presentation Hil Davis, CEO, BeautyKind LLC, delivered at the recent National Association of Electrical Distributors national meeting in Washington, DC.

This content is exclusively available as bonus content to MDM subscribers. Log-in below to download the PDF of this month's report.

Not a subscriber? Subscribe now starting at $195.

This report, now available in PDF format, is a benefit for MDM Premium subscribers. Simply log-in below to access and download this series of articles. Not a subscriber? Subscribe below.

The fifth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed that more distributors are crossing the threshold to e-commerce maturity and are focused on growing e-commerce success. Topics examined include top e-commerce priorities and practices, as well as best practices of driving demand and keeping visitors engaged.

Articles included in this special report:

  • E-Commerce Races to Maturity
  • E-Commerce Journey Continues
  • 2016 State of E-Commerce in Distribution Webcast Slide Deck & Survey Results

Click on the link below to download this special report in PDF format.
 

Not a subscriber? Subscribe below or learn more.

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More distributors are crossing the threshold to e-commerce maturity, according to the fifth annual MDM distribution e-commerce survey conducted in partnership with Real Results Marketing. But if they expect continued growth, they must remember it is a journey, not a one-time event.

Part 1 of this series examined the continued trend of distributors moving from the nascent stage – less than 5 percent of revenue being through the e-commerce channel – to the growth and maturity stages.

This article includes:

  • Marketing vehicle effectiveness
  • How to keep website visitors engaged
  • Self-service capabilities

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Be Patient, Persistent on Your E-Commerce Journey
  • Grainger Tackles the Data Challenge
  • 2016 Distribution Remodel: ‘Invest or Die’
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To thank you for your business and add value to your MDM Premium subscription, MDM offers bonus content each month exclusively to premium subscribers.

This month we feature a summary and transcript of the MDM Webcast, 2016 State of E-Commerce in Distribution, which examines how the industry’s e-commerce offerings are maturing. The webcast features Thomas P. Gale, Publisher, Modern Distribution Management; Jonathan Bein, Senior Partner, Real Results Marketing; Don Polletta, Vice President of Marketing, Torrco; and Joe Bennett, Senior Vice President, Sales, Unilog.

This content is exclusively available as bonus content to MDM subscribers. Download the content below.

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The fifth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed several key trends:

  • The number of companies with at least 10 percent of their total revenue from e-com¬merce grew 8 percentage points from 2014.
  • Most distributors require a customer to log in to see pricing and purchase products.
  • The primary objectives among distributors for e-commerce remain acquiring new customers, enhancing their company brands and improving the user experience.
  • A quarter of distributors receive 50 percent or more of their orders by email.

This article examines the results of the 2016 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing.

This article includes:

  • E-commerce top priorities
  • Types of e-commerce platforms
  • Tips for handling pricing

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • The ROI Case for B2B E-Commerce
  • Grainger Tackles the Data Challenge
  • Historical E-Commerce Trends in Distribution
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To thank you for your business and add value to your MDM Premium subscription, MDM offers bonus content each month exclusively to premium subscribers.

This month we feature 10 Tips for Remodeling Your Business, which many distributors need to undertake to remain competitive amid changing market conditions. Distribution leaders and consultants share their advice on why investing in your company – even during a downturn – is imperative for survival, as well as where to focus resources.

This content is exclusively available as bonus content to MDM subscribers. Log-in below to download the PDF of this month's report.

Not a subscriber? Subscribe now starting at $195.

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To thank you for your business and add value to your MDM Premium subscription, MDM offers bonus content each month exclusively to premium subscribers.

This month we feature a bonus article on how wholesale distributors can tailor the omnichannel experience for their customers. Associate Editor Eric Smith shares highlights from a presentation Vish Ganapathy, vice president and chief technology officer, IBM Consumer Industry, delivered at the National Association of Wholesaler-Distributors Executive Summit in Washington, DC, last month.

This content is exclusively available as bonus content to MDM subscribers. Log-in below to download the PDF of this month's report.

Not a subscriber? Subscribe now starting at $195.

Distributors that invest wisely in talent, technology or other areas of their business will gain a competitive advantage and market share when economic conditions improve. This article explains why strategic investment is critical and provides tips on where and how to devote resources.

This article includes:

  • Reasons to remodel
  • Areas to invest
  • Pitfalls to avoid

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Rebranding Road Map
  • 2015 State of Distribution Inside Sales: Strive to be Proactive
  • Industry 4.0: Technology-Driven Change

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