Building a data-driven culture becoming more critical for distributors.
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A digital strategy is necessary for companies that want to build lasting relationships with customers and stay ahead of the competition. This article explains how a robust digital presence can leverage a competitive advantage by identifying opportunities that increase efficiencies and customer satisfaction.
This article is a summary of the MDM Webcast: Build a Customer-Focused Digital Strategy.
This article includes:
- Risks of not implementing a digital strategy
- How digital should be used to benefit customers
- Benefits of a strategic digital approach
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- E-Commerce on Path to Maturity
- AD Tackles E-Commerce Monster
- 2015 State of Distributor Marketing: Effective Strategy Solves Challenges
Independent wholesale distributors excel in many aspects of business, but they often struggle to compete in areas of business where scale poses an advantage, such as e-commerce. Earlier this year, North American buying and marketing group Affiliated Distributors, Wayne, PA, began development on a program to help its members overcome the e-commerce challenge.
This article includes:
- How AD developed its eContent Service program
- How the program will work
- Benefits of the program
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- Prioritizing Big Data
- PTDA Summit Inspires, Motivates, Leads
- Amazons B2B Move Reduces Threat
Relying on competitor pricing downplays a distributor's value.
Determining cross-selling relationships can increase revenue.
Guidance from management is crucial when implementing analytics tools.
Analytics is quickly becoming a necessity for distributors wanting to gain a competitive advantage and stay ahead of the curve, but creating analytics tools that your team can understand and get excited about is still a huge challenge.
This article is a summary of the MDM Webcast: Build an Analytics Culture.
This article includes:
- Benefits of involving end users in the design of analytics tools
- C.H. Briggs' success with involving end-users
- Keys to success with analytics implementation
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- Prioritizing Big Data
- Overcoming the Barriers to Analytics
- Use & Abuse of Customer Profitability Analytics
Distributors dont need a data scientist to start changing the mindset around analytics.
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- Prioritizing Big Data
- Differentiating Through Professional Development
- Overcoming the Barriers to Analytics
Understanding customer needs can help serve them more profitably.
To thank you for your business and add value to your MDM Premium subscription, MDM offers bonus content each month exclusively to premium subscribers.
This month we feature a transcript of the MDM Webcast "Build an Analytics Culture," which explores the key components for building a culture that drives better decision-making based on data and analytics. The webcast features Julia Klein, chairwoman and CEO of specialty building products distributor C.H. Briggs Co.; Mike Marks, principal of Indian River Consulting Group; and Tom Gale, president of MDM Analytics.
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Distributors that adjust their service models emerge stronger fromany economic cycle.
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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- Prioritizing Big Data
- Distributors Adapt to More Sophisticated Supply Chain
- Overcoming the Barriers to Analytics
To shift analytics from descriptive to prescriptive, mindset is the first thing to change.
Effective data usage requires an analytics-minded manager.
This month's Data Snapshot looks at the estimated size of the bearings market which includes ball, roller and mounted bearings.
A strategic approach to pricing can have significant impact on profit margins.
Company: "No evidence of impact to customers, suppliers or employees"
