Build a more profitable business by breaking the automatic pricing habit.
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Distributors who develop strong analytics packages with sales input grow sales quickly
Growing analytics at a steady, yet manageable pace can ensure long-term success.
If not managed properly, too much of a good thing can backfire.
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- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
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Analytics capabilities critical for distributors to compete in changing marketplace.
More distributors now view search marketing as "very important."
Follow these tips to start building a data-driven culture.
A joint MDM-Real Results Marketing survey reveals that distributors are increasingly relying on search marketing instead of email marketing. This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they conduct their different marketing vehicles.
This article includes:
- Marketing vehicle importance
- Marketing vehicle frequency
- Best practices frequency
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- Millennials in Distribution: ‘No Magic’ in US LUMBER’s Strategy
- Endgame Strategy: A Must for Distributors
- Amazon Gets Down to Business
Distributors of all sizes can benefit from analytical benchmarking.
The power of analytics and data to improve company performance has grabbed everyones attention, and with extremely positive impacts overall, but too often we fixate on specific data points and then lose sight of the larger (and sometimes smaller) picture.
Subscribers should log-in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- Millennials in Distribution: No Magic in US LUMBERs Strategy
- Endgame Strategy: A Must for Distributors
- Graingers Pricing Initiative, pt 2: The Quest for Optimization
Sooner or later customers will recognize the disconnect between cost and value.
Grainger may be missing big opportunities with its pricing initiative.
President: Technology provides "defense against any threat Amazon or otherwise"
Manufacturers want more than just your sales force.
Interest in people analytics is growing, but implementation remains a challenge.
Manufacturer deploying machine learning, predictive analytics to lower customer costs.
Strategy, tactics for building website should be same as physical branch.
Focus on helping customers order more efficiently pays huge dividends.
