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Crossing the Chasm

Distributors contemplating the move from being a lifestyle business to being professionally managed need to weigh these factors first.

This article includes:

  • The difference between a lifestyle business and a professionally managed business
  • Where plan B comes in
  • The obstacles

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
  • Distributors Up Search Marketing Efforts
  • Amazon Business: The Burning E-Platform
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Free
How Should Distribution Respond to Amazon Business?

Amazon Business represents more than a new competitor its an entirely new business model. To address new rules Amazon continually rewrites for traditional channel competition, distributors need to develop new strategies. This article, part 4 in our series, outlines key response alternatives for distributors and the industry collectively to define value, keep customers engaged and avoid displacement.This article includes:

  • Compete or capitulate?
  • Is there an alternative?
  • Adaptive strategies for distributors

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
  • Distributors Up Search Marketing Efforts
  • Amazon Business: The Burning E-Platform
Top-Trends
Economic Trends
Top Trends for 2018

Distributor fortunes improved last year and are projected to continue through the first half of 2018 but the rest of the year remains uncertain, as economists project the economy to slow in the third and fourth quarters before enduring a more drastic decline in 2019.This article includes:

  • A mostly upbeat outlook will take a downward turn later in the year.
  • The Amazon Threat
  • Addressing the talent gao

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
  • Distributors Up Search Marketing Efforts
  • Amazon Business: The Burning E-Platform
Free
Commentary: Amazon Business: Where There’s Smoke

The story about a North Sea oil rig workers leap into the water in 1988 from a scorching platform works well to apply to the knowns, unknowns, hype and misconceptions that have accompanied Amazons infiltration, integration and displacement of distribution channels.

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