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In part one of this three-part series, MDM President and COO Ian Heller explored the dangers of working with a pure branding agency and how the wrong partner can do more harm than good for a distributor. In part two, Ian uncovers how you determine the value of branding for your distribution company.
This article includes:
- Sizing the purchase
- Emotional attachments
- The Branding Matrix
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- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
Part one of this two-part series discussed how Deloittes views on algorithmic risk management generally apply in distribution pricing, and key strategies to consider in managing pricing algorithms. This article, the second and final part of the series, illustrates how some of these issues play out in real-life distribution pricing projects, and offers relevant learnings from successful pricing transformation initiatives.
This article includes:
- Signs of algorithmic risks
- Evaluating the threat
- Common reasons that pricing algorithms underperform
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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
When pricing projects fail its often the distributors fault.
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- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
Can you be like Bezos and avoid making customers pay for inefficiencies?
Speculation on Berkshire Hathaway acquiring a large industrial distributor.
Understand how your customers plan to shop and buy in the future.
This three-part series examines why distributors struggle with branding. In this, the first article in the series, MDM President & COO Ian Heller contrasts the difference between what branding agencies promise and what they actually deliver. He outlines why such agencies have objectives that conflict with yours, and why you should consider pure B2B advertising agencies that do more than just branding.
This article includes:
- Convincing distributors to rebrand
- The myth of branding
- The reality of branding
Subscribers should log in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
With advances in tools and technologies to help mine larger and larger available datasets, algorithms are increasingly used across many business functions. However, if not managed appropriately, too much of a good thing can backfire. This was the message of a recent Wall Street Journal report by Deloitte, On the Boards Agenda: Board Oversight of Algorithmic Risk. This article, the first of a two-part series by Lee Nyari, examines the dangers that Deloitte outlines in its report and offers distributors some solutions for reducing algorithmic risk in price management.
This article includes:
- Pricing as a useful and powerful business lever in distribution
- Why pricing algorithms may be insufficiently market-informed
- Updating approaches for developing pricing algorithms
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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
Simply implementing vending for customers won't guarantee a return.
Second annual Sales GPS Conference set for June in Denver.
Why you should update your management style as your business grows.
If your company lacks a plan or yours is gathering dust, follow these guidelines
There is no stopping change, so get on board with online marketing, other tools.
Macpherson: Change is designed to increase revenue in three areas.
WSJ report: Company's new service would "vie with FedEx, UPS."
