Location is companys fourth in San Diego County.
Latest In Strategy
Distributor reorganizes to form parent organization Cumulus Companies; Jeff Cloud named president of IBT Industrial Solutions.
Relationships are still the key to success in B2B distribution, but they are changing rapidly
First MORSCO HVAC Supply branch opening in Houston, with more locations to follow in 2018.
Make your home office an asset for your field and for your customers.
Learn the behaviors of your customer base.
Companies must embrace change management if they want to stay competitive and viable.
Focus slogans on how you help customers not on vague but meaningless ideals
California-based Santa Fe Springs Winwater recieves wholesalers top award for second straight year.
Establishing a degree requirement when you recruit for jobs may do more harm than good.
Slides that no one can read are worse than no slides at all
In the prior two articles of this series, we explored the pitfalls of bad branding and damage branding agencies can do. We outlined the Branding Matrix and how you can use it to understand how much time and money to focus on developing your branding strategy. For the final article in this series, lets talk about the branding strategy itself how should you develop your slogan and your supporting messages?
This article includes:
- The Branding Process
- The Branding Ladder
- Defining the Role of Branding in Your Company
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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
Investing in a Cadillac statistical price optimization tool may be overkill for most distributors.
You may not be noticing dramatic changes in your customer base or bottom line yet.
Hunting is in their nature.
Many transactions fall prey to the same mistakes; learn to recognize them.
