Distributors must create their own opportunities in a disrupted market.
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Distributors can benefit from rethinking how they do business. And General Motor’s investment in Lyft provides a few timely lessons on this.
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A joint MDM-Real Results Marketing survey revealed that inside sales teams struggle in balancing proactive and reactive sales activities. This article examines how distributors can streamline those activities to make their inside sales teams more effective and increase revenue.
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Distributors that manage stress better will be more effective amid uncertainty.
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This month we feature a bonus article on Amazon's impact on the industry. In the recent MDM Webcast, Redefining Partnership in the Digital Age, Mark Dancer, author of Becoming a Digital Distributor, and Colin Puckett, senior marketing manager, B2B, Amazon Business, addressed some of the top questions around the platform.
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In an era of fundamental change, what a leader looks like needs to change as well. In their recent book Leading in a Changing World, coauthors Graeme Codrington and Keith Coats share insights on how leaders can adapt. Codrington recently spoke with MDM Editor Jenel Stelton-Holtmeier about the drivers behind the fundamental changes and what leaders need to do to keep up.
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A digital strategy is necessary for companies that want to build lasting relationships with customers and stay ahead of the competition. This article explains how a robust digital presence can leverage a competitive advantage by identifying opportunities that increase efficiencies and customer satisfaction.
This article is a summary of the MDM Webcast: Build a Customer-Focused Digital Strategy.
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The pace of change has accelerated, but dont lose sight of the basics.
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Repositioning efforts should always start with most important stakeholder.
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