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Robert W. Baird & Co., in partnership with Modern Distribution Management, conducted a survey of more than 500 distributors and manufacturers to gauge business trends and the outlook for the distribution industry in diverse sectors. Here is a summary of first-quarter 2018 results and distributor and manufacturer expectations for 2018.

This article includes:

  • First-quarter revenue & pricing trends for wholesale distribution
  • Revenue forecasts for 2018
  • Sector-specific trends for 19 sectors
  • Inventory levels
  • How steel/aluminum tariffs will impact distributors

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  • Top Trends for 2018
  • When Good Distributors Do Bad Branding
  • Key Drivers for E-commerce Demand

Distributor e-commerce reached a remarkable tipping point in 2017: The percentage of distributors deriving more than a tenth of total revenues from e-commerce grew from 34 to 41 percent. In this article, we explore additional findings around the channels distributors use to drive e-commerce demand as well as their satisfaction with the returns on their e-commerce investments.

This article includes:

  • Stronger Marketing Effectiveness
  • Spending Rank by Marketing Vehicle
  • Satisfaction with E-Commerce Investments

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
  • Distributors Up Search Marketing Efforts
  • Amazon Business: The Burning E-Platform

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