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This month we feature a summary and transcript of the MDM Webcast, 2016 State of E-Commerce in Distribution, which examines how the industry’s e-commerce offerings are maturing. The webcast features Thomas P. Gale, Publisher, Modern Distribution Management; Jonathan Bein, Senior Partner, Real Results Marketing; Don Polletta, Vice President of Marketing, Torrco; and Joe Bennett, Senior Vice President, Sales, Unilog.
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The fifth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed several key trends:
- The number of companies with at least 10 percent of their total revenue from e-com¬merce grew 8 percentage points from 2014.
- Most distributors require a customer to log in to see pricing and purchase products.
- The primary objectives among distributors for e-commerce remain acquiring new customers, enhancing their company brands and improving the user experience.
- A quarter of distributors receive 50 percent or more of their orders by email.
This article examines the results of the 2016 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing.
This article includes:
- E-commerce top priorities
- Types of e-commerce platforms
- Tips for handling pricing
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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- The ROI Case for B2B E-Commerce
- Grainger Tackles the Data Challenge
- Historical E-Commerce Trends in Distribution
Distributors can benefit from online sales migration, changing demands from business buyers.
Line between B2B and B2C continues to blur.
Google's new search algorithm is expected to have broad impact.
If you aren't on Facebook, Twitter or YouTube, younger workers won't know you exist.
2015 will be the year of the breach. Is your company protected?
Avoid content marketing writers block by putting these tips into action.
Presence on Facebook, Twitter and YouTube becoming increasing important for businesses.
With the right plan in place, a broad social media campaign can attract younger workers while also strengthening a companys brand and bottom line. But many distributors still doubt the effectiveness of Facebook, Twitter and YouTube as channels for building business, a perception that could be costly in the long run.
This article includes:
- The importance of social media
- Using social media to connect with millennials
- Advice on using social media effectively
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- Overcoming a Technology Deficit
- Manufacturings Millennial Dilemma
- 7 Key Investments to Grow Online Revenue
If Google cant find you, no one can, says Bob DeStefano.
A good database will tie products to order systems and inventory management systems.
New free app will offer the 2014/2015 product catalog.
Theres a huge opportunity online, distributor says in 7 Minutes With interview.
This article is a part of MDM's 2014 Distribution Trends Report. The article looks at an online strategy that led Redwood Plastics to increased sales conversions and company expansion.
The annual report was researched and written by MDM editors based on interviews with dozens of wholesaler-distributors, as well as industry experts and manufacturers. MDM also conducted a survey of its readers to uncover the trends outlined in this report.
The full report is available to download in PDF format to MDM Premium subscribers. Subscribe below for full access. Or log-in if you are already a subscriber.
Trends outlined in the 2014 report include:
- Leaving Economic Uncertainty Behind
- Connecting the Dots Online and Offline
- Need for Access Whenever, Wherever, However Drives Mobile Adoption
- Avoiding Information Overload Essential with Analytics
- Making the Case for Millennials in Distribution
- Training, Technology Take Front Seat in Employee Retention Strategies
- Better Inventory Management Through Data, Collaboration
- Distributors Seek More Complete Strategy for Vending
- Private Equity Consolidating Markets
- A More Practical Approach to Product Expansion
- Trend Snapshots for 13 Sectors
The report also includes the following case studies and interviews:
- 2014 MDM Market Movers
- Engman-Taylors Cost-Saving Teams
- Capitol Coffees Proactive Problem-Solving
- Redwood Plastics Online Success Story
- MDM Market Leader Profiles
- DGI Supply: Building on the Core
- F.W. Webb Takes Diverse View of Market
To succeed online, dont just market your products; market your knowledge.
While results may be difficult to measure, social media efforts contribute to overall brand awareness.
On mdm.com, we not only feature our premium content that you read in this newsletter twice a month, we also feature ongoing blogs with insights from thought leaders in the industry, breaking news and extra features such as video interviews and Premium Extra bonuses. Here are some of insights you might have missed in the past month.
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- The State of Analytics in Distribution: 2014
- The Shifting Competitive Landscape in Distribution
- Redefining Competitive Advantage
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