To remain relevant, stop kicking the e-marketing can down the road.
Latest In Online Marketing
If you're not on social media, they won't know you exist
E-commerce success requires more than just building and launching a site.
Distributors should focus on long-term success with customers, as well as short-term.
How the next generation prefers to shop and buy in a B2B setting.
Industry as a whole lags other business segments with marketing satisfaction, methods.
A joint MDM-Real Results Marketing survey revealed that distribution and manufacturing, in general, are 4.5 times less likely than other industries to be extremely satisfied with their marketing capabilities. This article examines how distributors across sectors approach marketing and what they consider the most effective channels to be.
This article includes:
- Distributor satisfaction with marketing programs
- Marketing vehicle best practices & frequency
- Areas for marketing growth
Subscribers should log in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- Making the Case for Mobile
- Differentiate with Strategic Marketing
- MDM-Baird Distribution Survey: Economy Stuck on the Bottom in 2Q
Invest in top marketing talent to create strategic marketing direction.
New site aimed to improve customer service, online experience.
The MDM Industry Innovator award recognizes an individual who is leading change in a changing industry, rather than letting the change lead them. This years winner is Jay Amstutz, president of Ohio Power Tool, Columbus, OH. Amstutz was selected for his approach of using online tools to help his local distribution company compete with larger players for sales and employees.
Subscribers should log in below to read this article.
Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.
New site designed to meet customers' changing needs.
This article is part of MDM's 2016 Distribution Trends Special Issue.
Although marketing has grown in importance for distributors over the last year, most dont realize the crucial role it plays in gaining a competitive advantage.
This article includes:
- How distributors are using strategic marketing to differentiate
- Key marketing investments to stay competitive
- Marketing challenges and tips to overcome them
Subscribers should log in below to read this article.
Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.
This article is part of MDM's 2016 Distribution Trends Special Issue.
MDM identified a handful of other distribution trends to watch for the rest of 2016 and into next year. Look for stories on these and other topics relevant to the industry in future issues of MDM Premium and at mdm.com.
Other trends include:
- Mobile mania
- Cross training on the rise
- IT emerging from the shadows
Subscribers should log in below to read this article.
Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.
A website that's easier to use will increase customers' perceived value of your company.
To ensure your relevance and success in the connected world, put these ideas into action.
This report, now available in PDF format, is a benefit for MDM Premium subscribers. Simply log-in below to access and download this series of articles. Not a subscriber? Subscribe below.
The fifth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed that more distributors are crossing the threshold to e-commerce maturity and are focused on growing e-commerce success. Topics examined include top e-commerce priorities and practices, as well as best practices of driving demand and keeping visitors engaged.
Articles included in this special report:
- E-Commerce Races to Maturity
- E-Commerce Journey Continues
- 2016 State of E-Commerce in Distribution Webcast Slide Deck & Survey Results
Click on the link below to download this special report in PDF format.
Not a subscriber? Subscribe below or learn more.
More distributors are crossing the threshold to e-commerce maturity, according to the fifth annual MDM distribution e-commerce survey conducted in partnership with Real Results Marketing. But if they expect continued growth, they must remember it is a journey, not a one-time event.
Part 1 of this series examined the continued trend of distributors moving from the nascent stage – less than 5 percent of revenue being through the e-commerce channel – to the growth and maturity stages.
This article includes:
- Marketing vehicle effectiveness
- How to keep website visitors engaged
- Self-service capabilities
Subscribers should log in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- Be Patient, Persistent on Your E-Commerce Journey
- Grainger Tackles the Data Challenge
- 2016 Distribution Remodel: ‘Invest or Die’
As economy rebounds, time to invest in key business component.
