NorthEast Electrical is a Sonepar company that completed the acquisition of Rockingham Electric in October 2022.
Latest In Branding for Distributors
The company launched a new logo and website as it aims to drive innovation in hydraulic, electromechanical and pneumatic technologies.
We polled nearly 200 distributors about how their budgets for attending industry events has changed in the past several years. Here’s what the data told us.
Despite the advantages of designing distribution networks, businesses often require assistance in creating and executing a network. This piece provides a guide.
The second of this three-part Premium series examines the plumbing, HVAC and industrial supplier’s exclusive brands that have been a key market accelerator.
AIS Industrial & Construction Supply is a single-location distributor, but its innovation in sales, marketing and eCommerce has outdone that of many larger industry counterparts. CEO Dale Hahs joins to discuss what AIS has been up to lately, what he's seen change in his 40 years with the company, and what he'd do differently in a career restart.
It follows several years of transformation for the distributor of fluid handling, sealing and material conveyance supplies and solutions.
The distributor returns as a multi-race primary partner in the NASCAR Xfinity Series and will debut in the Cup Series.
The merger between BradyIFS and Envoy Solutions resulted in a JanSan, foodservice disposables and industrial packaging products distributor with about $5 billion in annual revenue.
Under the new name Cencora, the company unifies its 46,000 employees – across several global business segments – under one identity.
Mike Hockett dives into the distributor’s sponsorship of a NASCAR XFINITY Series race car, focusing on the many benefits the distributor is seeing from it.
The rebrand took effect in early March.
The rebrand comes nearly a year after Woodgrain's acquisition of Huttig.
International Paper said its rebrand aligns with its strategic vision to "build a better IP."
The Anchorage, Alaska-based industrial distributor has brought its various subsidiary units together under one brand.
The rebrand encompasses four of Saint-Gobain's brands.
Here's how to leverage your employees' social media presence to speed your hiring process.
‘Fill Your Potential’ is part of a ‘new inspiring and possibility-driven theme line as part of a communication and marketing campaign,’ Airgas says.
Thirteen lessons from distributors who are finding the silver linings in COVID-19.
In the prior two articles of this series, we explored the pitfalls of bad branding and damage branding agencies can do. We outlined the Branding Matrix and how you can use it to understand how much time and money to focus on developing your branding strategy. For the final article in this series, lets talk about the branding strategy itself how should you develop your slogan and your supporting messages?
This article includes:
- The Branding Process
- The Branding Ladder
- Defining the Role of Branding in Your Company
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