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Amazon Business represents more than a new competitor its an entirely new business model. To address new rules Amazon continually rewrites for traditional channel competition, distributors need to develop new strategies. This article, part 4 in our series, outlines key response alternatives for distributors and the industry collectively to define value, keep customers engaged and avoid displacement.This article includes:

  • Compete or capitulate?
  • Is there an alternative?
  • Adaptive strategies for distributors

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
  • Distributors Up Search Marketing Efforts
  • Amazon Business: The Burning E-Platform

Innovation will alter competitive dynamics. Selling products that are highly technical is a pretty good strategy to keep Amazon Business at bay today. But for how long will that be good enough? Thats the type of question every distributor needs to ask right now.Subscribers should log in below to read this article.

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