Tom Gale, Author at Modern Distribution Management - Page 23 of 28
Posts By Tom Gale

The new normal is anything but. In spite of recent positive news, the economy is still brittle. Distributors have little flexibility to manage growth over the next six to 12 months – tighter credit, weaker asset positions, sluggish cash flow, fewer people/less talent. To get back on the offensive, companies have to re-evaluate and redefine how they operate across nearly every aspect of the operation. In many cases they have to change longstanding processes to adapt to these new market conditions.

Overall news is much more positive, as Adam Fein points out in his blog at distributiontrends.com. Fein is raising his forecasts for industrial distribution with “slightly positive” year-over-year growth in the first quarter of 2010. The weakening dollar also is helping exports. All good. But few distributors expect a straight-line rebound like the good old days.

I’m finally hearing a few themes emerging for this recovery as I attend meetings and talk with wholesale distribution and manufacturing executives. Consensus: At least until third quarter next year, businesses will be grinding for growth. Companies are still focused internally on cost reduction, but they are looking ahead more than they were two months ago and adjusting to this “new normal.” Six months ago slightly down looked OK. At least for now “flat” is the new up. There are a lot of mixed signals.

More good financial news keeps strengthening the outlook for distributors. A big surprise to many in August was the flipping of the purchasing manager index to the positive side of 50 (52.9 from 48.9 in July). That reinforces much of what we at MDM have been hearing about production and corresponding orders in August being more positive than expected. That said, this is not shaping up to be your grandfather’s recovery from previous sharp economic cycles.

The outflow of manufacturing to “low-cost” countries keeps resonating lately as I envision how this next growth cycle takes shape. Before the heady days of the dot-com era distracted many businesses from their core focus and presented others with opportunity, industry change centered on the dramatic shift many North American manufacturers were making to offshore production.

Today there are a number of indicators that manufacturing might migrate back to a regional or at least continental scale.

We are adding powerful new tools to provide you with the best and most user-friendly information and research resource in wholesale distribution. When you arrive on our new Web site in September, take our quick site tour (look for the graphic above). Our tour will show you where to find key features on the new Web site.

As difficult as it may be in current conditions, scenario planning has to be given more time in distribution executive team meetings, as well as distributor-manufacturer planning meetings. The worst reaction today is to say there is too much uncertainty to plan, so let’s just focus on the next three months. The vast majority of conversations I’ve had with executives have often included the observation that revenues dropped by more than double what the company was using as its worst-case scenario. Based on second-quarter results, distributors are hoping the trough is behind them.

 

Online marketing offers a natural extension of a wholesale distributor’s business model. And the real beauty of the medium lies in the ability to track response and focus efforts to yield the best results. This article looks at the importance of leveraging the interactive power of the Internet to win and strengthen customer relationships.
This article is excerpted from Outlook 2009: An Executive’s Companion to Facing the Forces of Change – Lead the Way in the Supply Chain, published by the National Association of Wholesaler-Distributors.

As the National Association of Wholesaler-Distributors’ Facing the Forces of Change® study pointed out, customers are using the Internet to bypass some of the information, education, and sales functions distributors have …

As publisher of a 40-year-old subscription newsletter reporting on the wholesale distribution industry, I’ve seen a rapid shift in how our audience of wholesale distribution executives increasingly accesses our online offerings – on the Web, mobile devices and email.

Here are some of the lessons I’ve learned as we’ve built out our online information service in the past five years.

Lesson 1: Web site = Marketing Hub
Web sites have tended to grow haphazardly to serve many masters within a company. Marketing has to drive its development and architecture, and integrate transactional functions under the primary objectives of lead generation and customer service.

Combine the current successful marketing mix with e-mail and search engine marketing (SEM) to funnel customers …

In our latest Webcast on June 9, the "2009 Mid-Year Economic Update," Dr. Adam J. Fein examined the latest quarterly data and trending to give a clearer picture for what the remainder of this year and 2010 might hold for distributors. I recommend you listen and view the slides of this one-hour free event, by going to www.mdm.com/conferences.

Here are Dr. Fein’s key points, each of which he discussed along with outlooks on housing and construction markets, as well as other major wholesale distribution sectors:

  • The recession is not over, but we are at or near the bottom.
  • The latest economic data shows many sectors are either stabilizing or getting worse at a …

Many of our readers are seeing direct impacts from the wrenching transformation taking place in the U.S. auto industry. While it is easy to focus on the negative and sensational news our national media regurgitates constantly, there are some important takeaways from this situation for distributors and manufacturers who sell through independent distribution channels.
 
First: The recent financial meltdown did not cause the downfall of the Big Three. The financial crisis precipitated what arguably was more than two decades in the making. Remember the ghost of Ignacio Lopez, GM’s purchasing chief in the 1990s?
 
In the 20-plus years I have been covering industrial distribution channels, the supply-chain relationship between these manufacturers and their …

Based on first quarter results of public distributors and anecdotal evidence more recently, we are in the bottom of the trough in the North American industrial economy. The optimism of a month ago that there was some traction for a turnaround has backed off. Consumer confidence has not been solid enough to trigger production levels again. I’m not expecting Q2 to show a lot of improvement.
That said, the past week has delivered more evidence on the consumer side that confidence is turning around. The Conference …

If you still think the Web is mainly for kid games, sports scores and ordering the cheapest possible airline tickets, watch out! According to a multi-year tracking survey by the Pew Internet & American Life Project (www.pewinternet.org), the Web continues to be populated by younger generations – over half the adult internet population in the U.S. is between 18 and 44 years old. But today 72 percent of Americans age 50-64 use the Internet; 82 percent of those between 30-49 years old do.
 
Those older than 44 are using the Internet more and doing more activities online, the survey says. Not surprisingly, older generations use the Internet less for socializing and entertainment, and more as a tool for information searches, emailing and buying …

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