Guest author Brian Gardner outlines how to avoid the common pitfalls of CRM systems. (Hint: It begins with an audit.)
Posts By Brian Gardner
In October 2017, we surveyed MDM readers about how they use or plan to use CRM. This article looks at the strategies employed by companies that reported ROI with those that didnt to uncover best practices that lead to success, as well as common problem areas that may sabotage initiatives.This article includes:
- Thinking beyond outside sales
- Why outside sales buy-in is critical
- Prioritizing features that fill gaps
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