Manufacturer of aluminum and fiberglass ladders, safety equipment and tool storage WernerCo has rebranded itself as ProDriven Global Brands.
The company noted that its transition to ProDriven solidifies its commitment to serve customers through a diverse brand and product portfolio.
“The name change represents a significant multi-year transformation in our company,” ProDriven Global Brands CEO Gary Scott said in an Aug. 5 news release. “This company began as a single safe access brand in North America. As we’ve continued to grow the Werner brand, we’ve also developed an expansive brand portfolio serving a variety of professionals and industries across the globe. The new name is representative of the company’s focus, scope and global reach.”
According to the release, ProDriven represents the audience served and embodies the company’s drive to deliver safety, security and productivity solutions focused on customer’s needs.
“With 9 additional pro-focused brands, most notably WEATHER GUARD, KNAACK, Bailey, Duarib and Zarges, ProDriven Global Brands is a well-diversified and innovative company positioned for the next phase of growth,” Scott added.
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