Since the onset of the pandemic, Modern Distribution Management has identified key differentiators between distribution organizations challenged to tread water and those able to strengthen profitability and customer loyalty. The biggest differentiator is how the successful organizations effectively use data analytics tools across operations, sales and marketing, while struggling organizations are holding on to the status quo. And the gap is widening.

This report distills MDM research from the past two years to provide a roadmap for how distributors can use advanced analytics best practices to drive revenue growth and profit despite (and often because of) a volatile market environment.