January 10, 2020

A couple of weeks into 2020, it’s about that time of year when our New Year’s resolutions can start to lose their shine and our motivation might wane. There’s plenty of literature out there about why our resolutions often fail or never get off the ground in the first place. One reason is a lack

Tunnel vision around the importance of logistical capabilities and low price to customers may be keeping distributors from promoting the real benefits many say are important to their value propositions, including helping the end customer to reduce cost and decrease equipment failure. Every time we’ve asked distributors in the past five years whether or not