September 16, 2019 - Modern Distribution Management

September 16, 2019

The Benefits of an Online Presence for Small Distributors

A lack of financing, experience and access to talent often keep distributors from engaging in e-commerce, a recent MDM survey found. But having an online sales channel is critical to new customer discovery, MDMs John Gunderson said in a recent webcast, with more than 80% of distributors expecting their online presence to grow moderately or significantly in the next five years.

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