April 2018

Its hard to imagine distributors without reps or drivers, but this issue explores both possibilities. Subscribers should log in below to read this article.

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Commentary: Will Automation Replace Sales Reps and Truck Drivers? Read More »

Key Drivers for E-commerce Demand

eCommerce, Research & Analytics, Technology / Dean Mueller

Distributor e-commerce reached a remarkable tipping point in 2017: The percentage of distributors deriving more than a tenth of total revenues from e-commerce grew from 34 to 41 percent. In this article, we explore additional findings around the channels distributors use to drive e-commerce demand as well as their satisfaction with the returns on their e-commerce investments.

This article includes:

Stronger Marketing Effectiveness
Spending Rank by Marketing Vehicle
Satisfaction with E-Commerce Investments

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MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
Distributors Up Search Marketing Efforts
Amazon Business: The Burning E-Platform

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Key Drivers for E-commerce Demand Read More »

This Truck Makes Wide Turns… All by Itself

Technology / Arya Roerig

Truck drivers are a hot commodity in an industry suffering from an operator shortage. New technologies offered by companies like Uber Freight and Tesla may be just the thing to not only lure the next generation to the profession, but ultimately make driving a big rig close to autonomous.

This article includes: