March 2018

Commentary: Sales Growth is the Ultimate Brand Measurement

Creating a strong brand provides many benefits to distributors, of course, but the only measurement that really matters is sales results. Its hard to prove a website that only promotes the brand is somehow driving revenues.Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. This article is available for purchase as a special report.

To access this page, you must purchase MDM Premium Subscription, MDM Premium Subscription – Monthly or MDM Premium Subscription – Annually.

Commentary: Sales Growth is the Ultimate Brand Measurement Read More »

MDM Industrial Inflation Index: February 2018

Uncategorized / MDM Staff

Modern Distribution Management's monthly Industrial Inflation Index measures a cross-section of industrial supplies.

This index includes:

Abrasives Products
Cutting Tools
Power Transmission Equipment
Fasteners
Valves, etc.
Power Tools
Material Handling Equipment
Belting
Hand Tools
Misc. Metal

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

Distribution M&A Playbook, pt. 3: Integration Best Practices
Grainger’s Pricing Initiative, pt 2: The Quest for Optimization
Commentary: Harvey’s Stark Reminder on Disaster Planning

To access this page, you must purchase MDM Premium Subscription, MDM Premium Subscription – Monthly or MDM Premium Subscription – Annually.

MDM Industrial Inflation Index: February 2018 Read More »

B2B E-Commerce Passes Tipping Point

eCommerce, Research & Analytics, Technology / Dean Mueller

A remarkable tipping point took place in 2017distributor e-commerce as a percentage of revenues shifted significantly, based on the seventh annual MDM distribution e-commerce survey conducted with Real Results Marketing.

This article includes:

Key Trends
B2B e-commerce forecast
E-commerce priorities

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
Distributors Up Search Marketing Efforts
Amazon Business: The Burning E-Platform

To access this page, you must purchase MDM Premium Subscription, MDM Premium Subscription – Monthly or MDM Premium Subscription – Annually.

B2B E-Commerce Passes Tipping Point Read More »

How To Develop Branding Strategy

Branding for Distributors, Management, Sales & Marketing, Strategy / Ian Heller

In the prior two articles of this series, we explored the pitfalls of bad branding and damage branding agencies can do. We outlined the Branding Matrix and how you can use it to understand how much time and money to focus on developing your branding strategy. For the final article in this series, lets talk about the branding strategy itself how should you develop your slogan and your supporting messages?

This article includes: