January 2018

Distributors Lack Marketing Differentiation

Part 2 of the 2017 State of Distributor Marketing examines how distributors perceive the features and benefits they offer customers.This article includes:

What features are important?
Benefits centered on helping customers
How are companies performing?

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MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
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ROI from CRM Remains Elusive

CRM, Research & Analytics, Sales & Marketing, Technology / Brian Gardner

In October 2017, we surveyed MDM readers about how they use or plan to use CRM. This article looks at the strategies employed by companies that reported ROI with those that didnt to uncover best practices that lead to success, as well as common problem areas that may sabotage initiatives.This article includes: