Commentary: Staying Relevant in Sales
The pace of change in our economy today is unforgiving. That’s the message Ross Shafer presented at the annual convention of The Association for Hose and Accessories Distribution (NAHAD). For the better part of a decade or more, traditional distribution channels have continued to compress, re-fragment and get squeezed on profit margin while digital channels have grown stronger.
This article includes:
- Keys to a successful sales force
- Shifting focus to bringing value
- Integrating the next generation
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