April 2017 - Page 6 of 8 - Modern Distribution Management

April 2017

MDM Special Report: 2017 State of E-Commerce in Distribution

This report, now available in PDF format, is a benefit for MDM Premium subscribers. Simply log-in below to access and download this series of articles. Not a subscriber? Subscribe below.

Continuous improvement is required to adapt to ever-changing customer expectations for their e-commerce. Amazon, Grainger and other world-class e-commerce sites are constantly monitoring customer needs and making modifications that result in better conversion, customer stickiness or other operational improvements. As e-commerce in distribution matures, distributor priorities and targets for investment also evolve.

Articles included in this special report:

  • E-Commerce Inches Toward Maturity
  • How Marketing Guides Performance
  • Amazon: Foe with Benefits?

Click on the link below to download this special report in PDF format.
 

Not a subscriber? Subscribe below or learn more.

MDM Special Report: 2017 State of E-Commerce in Distribution Read More »

Build Revenue with Existing Customers

Distributors are more focused on growing revenue from existing customers in 2017 than by any other means, but achieving this can seem daunting. This article outlines how a company can garner more wallet share from its current customers.

This article includes:

  • How to increase e-commerce with current customers
  • Identifying what customers need and want
  • Why you should raze silos and increase training

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Wholesale Distribution Disrupted, Part 2: Engage to Combat Disruption
  • Top Trends for 2017
  • ‘Digital Branch’ Strategy Drives AD eContent

Build Revenue with Existing Customers Read More »

Commentary: Staying Relevant in Sales

The pace of change in our economy today is unforgiving. That’s the message Ross Shafer presented at the annual convention of The Association for Hose and Accessories Distribution (NAHAD). For the better part of a decade or more, traditional distribution channels have continued to compress, re-fragment and get squeezed on profit margin while digital channels have grown stronger.

This article includes:

  • Keys to a successful sales force
  • Shifting focus to bringing value
  • Integrating the next generation

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Wholesale Distribution Disrupted, Part 2: Engage to Combat Disruption
  • Top Trends for 2017
  • ‘Digital Branch’ Strategy Drives AD eContent

Commentary: Staying Relevant in Sales Read More »

2017 State of E-Commerce, part 2: How Marketing Guides Performance

Part 1 of this series showed the continued trend of distributors moving from the nascent stage (less than 5 percent of revenue) of e-commerce to the growth and maturity stages. The shift moving toward e-commerce maturity means the journey evolves as well. This article explores what is changing and what that could mean for your business.

This article includes:

  • E-commerce performance
  • Marketing vehicle effectiveness and spending rank
  • Satisfaction with returns on investment

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Wholesale Distribution Disrupted, Part 2: Engage to Combat Disruption
  • Top Trends for 2017
  • ‘Digital Branch’ Strategy Drives AD eContent

2017 State of E-Commerce, part 2: How Marketing Guides Performance Read More »

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