March 25, 2017

E-Commerce Inches Toward Maturity

eCommerce, Research & Analytics, Technology / Jonathan Bein

The sixth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed several key trends.

This article includes:

Results of the 2017 State of E-Commerce in Distribution Survey
How the industry’s e-commerce offerings are maturing
The primary e-commerce objectives among respondents

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Commentary: Hope is Not a Strategy

Economic Trends, Research & Analytics / Eric Smith

In the first quarter of 2016, MDM published a series of articles about the importance of “remodeling” your business. The series, the 2016 Distribution Remodel, outlined ways distributors could think and act differently about talent, technology, customers and markets. The timing of that series wasn’t accidental.

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Grainger’s Pricing Solution

Companies, eCommerce, Technology / MDM Staff

Grainger is often recognized as a leader when it comes to distribution e-commerce, but the company recently recognized that its high list prices might be deterring potential customers from becoming buyers. MDM Editor Jenel Stelton-Holtmeier spoke with CEO D.G. Macpherson and Geoff Robertson, vice president, global digital business and innovation, at the 2017 Grainger Show in Orlando, FL, about the company’s strategy for addressing its e-commerce challenge.

This article includes:

The pricing dilemma
Overcoming e-commerce barriers
The "high-list, less-discount model"

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Capturing the Power of Customer Surveys

Management, Strategy / Steve Deist

Done right, customer surveys can provide valuable insights into your customer base. Done wrong, they can alienate those customers and damage your company’s reputation for being easy to do business with. This article examines ways to ensure your surveys provide the best results.

This article includes: