May 2016 - Page 5 of 8 - Modern Distribution Management

May 2016

2016 State of E-Commerce: E-Commerce Journey Continues

More distributors are crossing the threshold to e-commerce maturity, according to the fifth annual MDM distribution e-commerce survey conducted in partnership with Real Results Marketing. But if they expect continued growth, they must remember it is a journey, not a one-time event.

Part 1 of this series examined the continued trend of distributors moving from the nascent stage – less than 5 percent of revenue being through the e-commerce channel – to the growth and maturity stages.

This article includes:

  • Marketing vehicle effectiveness
  • How to keep website visitors engaged
  • Self-service capabilities

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Be Patient, Persistent on Your E-Commerce Journey
  • Grainger Tackles the Data Challenge
  • 2016 Distribution Remodel: ‘Invest or Die’

2016 State of E-Commerce: E-Commerce Journey Continues Read More »

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!