2015 State of Distributor Marketing: Effective Strategy Solves Challenges
A joint MDM-Real Results Marketing survey revealed that while many distributors do not view marketing planning and strategy as a challenge, a plan would eliminate a host of other marketing challenges they face. This article examines how distributors across sectors approach marketing and what they consider the most effective channels.
This article includes:
- Distributor marketing challenges
- Commonly used marketing vehicles and channels
- How distributors manage pricing
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